Are you putting a ton of work into your sales process—working with a prospect for days, weeks, maybe even months—to get a deal to the finish line? Just to see it fall through because of some last-minute objection?
Today, we are going to talk about how to make you a stronger salesperson by working on overcoming objections.
The first thing we want to talk about today: Don’t get scared. It sounds so simple, but every sale has objections. If objections weren’t part of the sales process, everyone would be in sales. This is your chance to show how good of a sales rep you are. Know that the objection is going to come, and be prepared.
That’s our second tip: be prepared. You know that there’s three to five objections in any sale that you’re automatically going to get. Don’t worry about the random ones that creep up; those are not going to be the majority of the things you have to deal with. It’s things like the partner, I have to check my budget, let me think about it—things you’re going to get on a daily basis. Make sure you have your script, practice it, and be prepared to deliver your rebuttal to that objection.
The third tip: be confident. This is the point in the buying process where your buyer is starting to get a little fearful. They aren’t sure if they want to move forward and they’re a little less confident. You need to be confident for them. They need reassurance at this point. Do not waiver. Be confident. Stand your ground.
Lastly, with our fourth tip: ask for the order. So many reps freeze in this moment. They give their prospect more time to think about why they should not move forward. If you can transition from your rebuttal into asking for the order again, you’re going to show your prospects how confident you are that they’re making a smart decision with choosing to work with you today.
There you have it. Four quick tips that hopefully help you deal better with the objections in your day to day. If you like what you saw here, start following us on Facebook and Instagram. But most of all, take action!